The Business Council’s 23rd Annual Strategic Partnership Luncheon features founders of largest black-owned laundry detergent company in America

September 1, 2022

Photos by Yvonne Kemp

The Business Council hosted the organization’s 23rd Annual Strategic Partnership Luncheon – Selectively Hustle on Thursday, August 25, 2022 at the Wisconsin Club (City Club), 900 W. Wisconsin Ave.

The Luncheon featured Ali B. Muhammad and Abdur Rahim Shaheed, two of the founders of The True Products LLC, a veteran-owned, international, premier provider of household cleaning products, based in Atlanta, GA.

One of the products, True Laundry Detergent, is 4x concentrated and is void of any caustic ingredients or animal essences helping to maximize its safety and makes it one of the most effective laundry detergents available on the market.

The True Products Company utilizes a unique approach to providing affordable, quality products with top-notch customer service and also boasts more than 150 distributors doing business in more than 18 states across the United States, as well as internationally in Dubai, Canada and Bermuda.

Photos by Yvonne Kemp