• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
Milwaukee Times Weekly Newspaper

Milwaukee Times Weekly Newspaper

Journalistic Excellence, Service, Integrity and Objectivity Always

October 31st, 2025
  • Home
  • Services
    • Advertising
  • News
    • Whats Happening?
    • Featured
    • Christian Times
      • Ministries List
    • Health
    • Education
    • Finance & Business
    • Lifestyles
      • Our History
    • Arts and Entertainment
    • Obituaries
  • Editorials
  • Contact Us
  • Digital Editions
  • Tweet
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email

Serena Williams is finally getting her own box of Wheaties

July 18, 2019

She’s the second black female tennis player to be featured.

Serena Williams is finally getting what she deserves.

The tennis superstar has won 23 grand slam singles titles, 14 grand slam doubles titles and four Olympic gold medals. She’s also been featured in various magazines, television shows and box-office breaking movies. But one thing Williams has never done is grace the cover of a box of Wheaties—until now.

With the slogan “The Breakfast of Champions,” General Mills has been celebrating extraordinary athletes by putting them on the covers of their cereal boxes since 1934. Past cover stars have included icons like Michael Jordan, Caitlyn Jenner and Mary Lou Retton. On Tuesday, June 25, 2019, Williams, 37, announced via Instagram that she would be joining this exclusive club, becoming the latest athlete to earn the honor.

“In 2001, Wheaties paid homage to a true champion and an icon by putting her on the cover of a Wheaties Box,” Williams began her Instagram post. “Althea Gibson was the FIRST Black Woman tennis player to be on the box. Today, I am honored to be the second.”

“Serena exemplifies all of the personal attributes that Wheaties looks for when choosing who its next champion will be,” said Tiffani Daniels, marketing manager for Wheaties, in a press release. “On the court she has been named the women’s most valuable player seven times, while off the court she uses her voice to inspire and spark change to make the world a better place.” The limited-edition box will be available in grocery stores nationwide for the next several weeks, and Williams hopes that it will embolden other young women.

“I am so excited to be on the cover of the next Wheaties box,” Williams said in the press release. “I have dreamt of this since I was a young woman and it’s an honor to join the ranks of some of America’s most decorated athletes. I hope my image on this iconic orange box will inspire the next generation of girls and athletes to dream big.”

  • Tweet
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email

Related Articles:

  • Serena-and-Venus-Williams
    The Williams sisters will not face off in the Wimbledon grand slam tennis championship
  • serena-williams
    Serena Williams announces her retirement from tennis
  • Naomi-Osaka-cover-2021-sports-illustrated-swimsuit-issue
    The summer of Naomi Osaka
  • The first Black woman to win  Olympic gold has died
    The first Black woman to win Olympic gold has died
  • milwaukee-times-weekly-newspaper-logo-200px-tall
    This Week in Black History
  • Cori 'Coco' Gauff on her Cinderella run at Wimbledon: 'I'm a fighter, and I'll never give up'
    Cori 'Coco' Gauff on her Cinderella run at Wimbledon: 'I'm a fighter, and I'll never give up'

Filed Under: National and Local News, Sports Tagged With: Serena Williams, Wheaties

Primary Sidebar

Latest Issue PDF
 

Secondary Sidebar

Privacy Policy | Copyright © 2025 · HT Group, LLC. All Rights Reserved.