Miller Lite “Free Rides” offered again this New Year’s Eve

January 15, 2014

Miller Lite is teaming up with Milwaukee County Transit System (MCTS), Waukesha Metro Transit and Beer Capitol Distributing to bring Miller Lite Free Rides to Milwaukee and Waukesha this New Year’s Eve.
Free rides will be offered to passengers on all MCTS bus routes from 8:00 p.m. until the end of regular service and Metro routes from 7:00 p.m. to 1:30 a.m. starting on Tuesday, December 31.
Since its inception in 1987, Miller Lite Free Rides has provided over 480,000 people with safe and free alternative transportation in Milwaukee and Waukesha, and more than 3.7 million people nationwide.
The program enjoys full support of state and local law enforcement, including the Milwaukee County Department of Transportation (MCDOT).
This New Year’s Eve, Miller Lite will also provide free rides in Green Bay, Madison, the Twin Cities, and Chicago. download
Miller Lite, MCTS, and Waukesha Metro Transit are inviting people to share their plans to #CelebrateSafe on New Year’s Eve by uploading a photo on social media of themselves and their crew taking a Miller Lite Free Ride. Photos will be featured on the MillerCoors Facebook Page and “Behind the Beer” blog. Must follow @MillerCoors on Twitter and be 21 and over to participate.
For detailed route and schedule information, call 1-800-FREE-RIDES (1-800-373-3743), text “FREE RIDES” to 90464 or visit