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October 17th, 2025
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Community steps up to help young families

January 16, 2014

CBS 1-10-14 005 fbResidents across Southeastern Wisconsin stepped up to help families with newborns and young babies by participating in an annual event that assists agencies that work with needy families.
The Community Baby Shower is a project of WTMJ TV in partnership with Sentry Foods, United Healthcare and the Social Development Commission. On Friday, January 10, 2014 residents were asked to donate items at Sentry Food Stores across the region that will be distributed to families in need. Organizations like Outreach Community Health Center, New Horizon Center, La Causa Crisis Nursery, Gerald Ignace Health Center, Christ Child Society, Safe Babies- Healthy Families, and the Port Washington Food Pantry are among the organizations that will funnel the donated items to local families.
Residents brought in diapers, infant formula, baby food, new infant clothing and other things that families need to raise healthy babies. Some residents like Beverly Wanty worked all last year, hand crocheting blankets and hats for infants that she then dropped off at a donation site.
Businesses also got involved. Hays Companies and its staff got together to shop at the Sentry Food Store at 91st and Lisbon Avenue. They bought more than $500 in goods that will go to help area families through participating groups with the Community Baby Shower. One young mother, when asked why she was dropping off donations at a site, said with one toddler plus another baby on the way she understands the financial challenges families can face when raising a newborn.
The Community Baby Shower is an annual event that just completed its 12th year of assisting young parents and families across this part of the state.

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Filed Under: Community Spotlight, National and Local News

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