Boston Store celebrates grand reopening of Mayfair Mall store

Boston Store at Mayfair Mall has completed its remodel and hosted a ribbon cutting and grand reopening event on Wednesday, September 16, 2015 at 7:45 a.m. The event kicks off an 18-day celebration at the Mayfair Boston Store and four other Milwaukee locations: Brookfield Square, Bayshore Mall, Southridge Mall, and Grand Avenue Mall. As part of the brand evolution, Boston Store has introduced a new tagline–“Your Store. Your Style.”–which emphasizes the company’s focus on localized and inspiring merchandise assortments, said Boston Store, Inc. president and CEO Kathryn Bufano (center). Ms. Bufano was joined by other Bon•Ton executives, city officials, and representatives from Goodwill Industries. The campaign commemorates Boston Store’s 118-year heritage.