Longtime local business leader, American Heart Association join forces
Nearly half of women ages 20 and older are living with some form of cardiovascular disease (CVD), the number 1 killer of women. Because of her passion for improving women’s heart health in Milwaukee, Irenda Jones, assistant vice president and operations manager of Riverstone Wealth Management, will serve as the 2024-2025 Milwaukee volunteer chair of Go Red for Women in Milwaukee.
Launched more than two decades ago to increase women’s heart health awareness, Go Red for Women is the American Heart Association’s global movement designed to serve as a catalyst for change to improve the health of women. As the American Heart Association enters its second century of lifesaving work, Jones will play a critical role in women’s health by leading Milwaukee’s luncheon and expo Friday, May 2, 2025 at The Pfister Hotel.
CVD is the leading cause of death in women, claiming more lives than all cancers combined, and continues to be women’s greatest health threat. According to the American Heart Association, devoted to a world of healthier lives for all, as women grow and change so does their risk for CVD. Unique life stages like pregnancy and menopause can affect that risk. The good news is the majority of cardiovascular disease incidents can be prevented through lifestyle changes and education.
Through Go Red for Women, the Association calls on all women to take charge of their health and encourage other women to do the same. Because when it comes to their health, women have the best resource: they have each other.
“I was inspired to chair Go Red for Women this year because heart disease continues to impact so many women in our community, including those we love,” Jones said. “As women, we often put others first. Through Go Red for Women, the American Heart Association encourages us to prioritize our own heart health. I’m honored to lead this effort to raise awareness, provide education and inspire action to help women of all ages take control of their heart health and support each other in this vital mission.”
The Milwaukee market is excited to have Jones on board, Vice President of Development Bethany Klein said. Jones has spent 20 years in the finance industry and has served in numerous leadership roles on boards for Northcott Neighborhood House and Better Stewards.
In addition to being a wife and mother, she has a passion for health and well-being of women in the Milwaukee area.
“We are incredibly grateful for Irenda and her unwavering passion and dedication to the Go Red for Women movement,” Klein said. “She leads by example through her commitment to raising awareness and advocating for women’s heart health, and because of this she has made a significant impact on our community.”
Go Red for Women is a global movement with impact across the United States and in more than 50 countries around the world. This year’s Go Red for Women movement and its local achievements will be celebrated on May 2 at The Pfister Hotel with the Go Red for Women Luncheon and Expo.
Go Red for Women is nationally sponsored by CVS Health. For more information contact Ann Meyer via email at ann.meyer@heart.org or ahamilwaukee.ejoinme.org/MyEvents/2024-2025MilwaukeeWIGoRedEvent/tabid/1491174/Default.aspx.