WISN 12 helps raise more than $100k to provide food for families

December 10, 2015

Volunteers at the fourth annual “Food for Families Phone Bank.”

Station hosts successful phone bank to feed Milwaukee’s hungry

The fourth annual “Food for Families Phone Bank” raised $103,634 to support local food pantries, through on-air and online coverage featuring news anchors, reporters and local celebrities.

On Tuesday Nov. 24, 2015 and Wednesday Nov. 25, 2015, WISN 12 and Hunger Task Force teamed up for the two-day event, answering the call to help those who need it most. “As always, Southeast Wisconsin came together to take care of its community, and WISN 12 is proud to play a part in that,” said Jan Wade, president and general manager of WISN 12. “Each year we are grateful for the tremendous outpouring of support for those in need, and this year, we have far exceeded our own expectations.”

Compared to the $84,782 raised in 2014, the “Food For Families Phone Bank” experienced a 22 percent increase this year, due to inspiring donations from more than 1,000 viewers and a number of remarkable corporate contributions. WaterStone Bank was not only a phone bank sponsor, but also provided matching donations and helped in answering phone calls. In addition to their contributions, Wells Fargo Advisors also matched $25,000 in donations. The industrial company Rexnord, the Brewers Community Foundation and local elected officials helped out by taking calls from area viewers.

“Thanks to the generosity of WISN 12 and loyal viewers, Hunger Task Force raised $103,000 during the Food For Families Phone Bank. Local families had turkey plus all the trimmings this Thanksgiving. We are so very thankful for the support we receive, because without help from viewers Thanksgiving wouldn’t have been possible,” said Sherrie Tussler, executive director of Hunger Task Force.