Roundy’s® teams up with Kemps® and Feeding America® for “The Great American Milk Drive”

October 1, 2014

2014-10-01 11_22_23-Miltimes 9-25-14 issue.pdf - Adobe ReaderOn Saturday, September 20, 2014 Roundy’s Milwaukee-area stores, Kemps and Feeding America teamed up for The Great American Milk Drive— a national campaign to deliver milk to area food banks for families in need. During the hours of 10 a.m.—3 p.m. customers purchased and donated gallons of milk directly to the program. Roundy’s and Kemps loaded refrigerated semi-trucks with the donated milk, with Kemps matching up to 250 gallons of milk. Feeding America will deliver the milk to Milwaukee-area food banks. Also available for purchase were full-value $1, $3 and $5 hangtags that were converted into an overall milk donation. Feeding America will distribute these donations as free milk coupons to Wisconsin-area food banks. Roundy’s is the only Wisconsin grocer participating in the national program; the hangtags are available for customer purchase September 14 – October 12. Pictured at the event are Jared Beilke, store manager of Metro Market Bluemound in Brookfield; and Rich the Milkman for Kemps.