Milwaukee lights up the holiday season with 17th annual kick-off event

Milwaukee Downtown Business Improvement District #21 electrified the city with the 17th Annual Milwaukee Holiday Lights Festival on Thursday, November 19, 2015. The six-week festival came to light with a switch-flipping ceremony at Pere Marquette Park, 900 N. Plankinton Ave. Attracting over 5,000 guests the celebration featured musical performances, warm holiday treats, Santa and a dazzling fireworks show to round out the evening. Pictured (left photo, from left) are event hosts Tim Elliott, Melinda Davenport (both from WISN 12), and Beth Weirick of Milwaukee Downtown BID #21; (center photo) Visual Artsz presenting an amazing dance performance; (right photo) and Ol’ Saint Nick who dropped by to help throw the big switch!