Bublr Bikes expands bike share network through partnership with Veolia

On Tuesday, April 22, 2025, Bublr Bikes, Milwaukee’s nonprofit bike share system and Veolia North America, the leading environmental services company in the United States, announced a new partnership to expand mobility, opportunity and accessibility across Milwaukee by sponsoring three new docking stations, 12 electric-assist bikes and 24 standard Bublr Bikes.

This expansion directly supports the city of Milwaukee’s vision to develop 50 miles of protected bikeways by 2026. The strategic placement of these new Bublr stations complements Milwaukee’s growing network of protected bike lanes, creating a more comprehensive and safer cycling infrastructure for both commuters and recreational riders.

The partnership, announced in conjunction with Earth Day, is a continuation of Veolia’s operations in Milwaukee and the surrounding region. The announcement comes one year after Mayor Johnson declared “MMSD/ Veolia Ecofactory Day” in recognition of Veolia’s work with Milwaukee Metropolitan Sewage District to transform its operations into an Ecofactory, which turns Milwaukee’s wastewater into a stream of green energy, resource recovery and environmental stewardship for the region. Veolia designated it the first wastewater Ecofactory in America, and the Bublr Bikes partnership supports the initiative by cutting carbon emissions and improving Wisconsin’s environment.

Pictured at the event are (from left) Bublr Bikes Executive Director Laura Bolger; Mayor Cavalier Johnson; and Veolia Municipal Water Contract Operations CEO Joe Tackett.