“Be Yourself ” is the theme and focus at LocWise Natural Haircare salon located at 5909 W. North Ave. Loc Wise is owned and operated by Donta and Sharmayne Williams, who’ve been in business for six years. Donta said the focus of their brand is to “provide the community with a high quality outlet which assists their clientele in growing and strengthening their hair with all natural products and natural styles.” Donta went on to explain individuals very often get lost with the high volume of media consumption and forget where they came from. But, at LocWise, Donta said: “We offer the consumers of our service the added assurance and confidence of returning back to their roots with a new twist.” The grand opening of LocWise was held at their new location on Saturday, October 11, 2014. The grand opening of LocWise was supported by local celebrities who’ve embraced the concept of natural beauty. The grand opening celebration was catered by Soul of Destiny Catering. Donta and Sharmayne were overjoyed by the number of clients, family and friends who were present for the grand opening. And as time goes by, Donta expressed optimism that “more people in the community will certainly want to be a part of a new trend.”
